Ludbreg is one of the most important regional centers in the area of Varaždin County and beyond. Its advantages are excellent position, good traffic connections, secure and well-equipped transport infrastructure and a rich cultural and traditional heritage. Ludbreg is a town located in the northwest of Croatia, in Podravina, in the east of Varaždin County, at the crossroads of picturesque hills of Kalnik above the tiny plain of Podravina.

As it is at the door of Zagorje, due to its good geographic position, the Ludbreg region offers its inhabitants and visitors the best of both regions. Archaeological remains demonstrate that Ludbreg has been rooting its roots since the pre-Roman period and throughout history has had a significant role in this area as a traffic, trade, craft and religious center, and today it is the "center of the world" not only for its inhabitants, but for numerous tourists who visit it daily.

In addition to its cultural and traditional values, Ludbreg is also an economic-entrepreneurial center. The development of the city is based on profitable investments in the development of small and medium entrepreneurship and in the economic sector. Great importance is also given to investment in human capital development, social services, introduction of innovative and creative solutions, ICT tools and raising the quality of life of all citizens of Ludbreg.



Zalaegerszeg, the seat of Zala County, lies in a picturesque valley surrounded by hills covered with forests and vineyards. The town’s name reveals its location. Its ancient centre is situated in a corner where River Zala and Brook Válicka meet, and in their marshy valleys alder trees used to live. The town’s history has been preserved in writing for 750 years. It has been a market-town for more than five hundred years and is the centre of the Göcsej regional unit.

Zalaegerszeg has been the seat of Zala County since the 18th century. The ancient buildings erected at the time in the centre of the town, the former county hall, the quarter-house and the church, are still the symbols of Zalaegerszeg. Mary Magdalen, the patron saint of the church, also appears in the town’s arms.

Since the middle of the 20th century the settlement has grown into a busy city. The inner town has been rebuilt while residential and industrial quarters sprung from the ground on the outskirts. This active industrial and commercial centre, however, still becomes one with the landscape, embraced by the hills and enchanting residents and visitors alike.

The treasures of Zalaegerszeg are ever known and popular. Its past is preserved by a monumental open-air museum complex, Skanzen. In the northern part of the town, utilising the thermal water found near Lake Gébárti, a leisure centre, a water slide and adventure park and an indoor thermal spa have been built.

Zalaegerszeg is a dynamically developing town of varied colours that actively preserves both its past and natural treasures. A city where visitors are made welcome by hospitable residents.

This webpage has been produced with the financial assistance of the European Union. The content of the web page is the sole resposibility of the Lead Beneficiary Town Ludbreg and Beneficiary Town Zalaegerszeg and can under no circumstances be regarded as reflecting the position of the Eurpean Union/or the Managing Authority.